Is Nanotechnology Totally Useless according to you?

By Tatiana Velitchkov,  © 2007

Nanotechnology is the science and art of constructing functional and sometimes powerful devices by manipulating single atoms until they are molecularly sized.  In order to achieve some relativity on this, one must be aware that a molecule is measured in nanometers, which is, essentially, one billionth of a meter – an atom is ten times smaller than that.   As a revolutionary concept, nanotechnology covers a wide spectrum that can often be a double edged sword. In the right hands, the extreme capability of nanotechnology can be a positive contributor to medical advancements, environmental cleansing, energy conservation and many other areas that can largely improve human existence on our planet. The down side to nanotechnology is that in the wrong hands it can be a destructive force that may ultimately lead to the annihilation of human existence and even of our planet.   There are varying schools of thought on the benefits versus the threats of nanotechnology pursuits.  One outlook is that replicating nanostructures could gobble up the entire planet in about three hours flat while another is that nanotechnology as a science could revolutionize medical treatments for conditions that are presently incurable using standard technology.   Nanotechnology has been credited with many beneficial improvements to existing products like fabrics that totally resist staining, scratch resistant eyewear and sunscreen that can endure greater exposure to the elements for longer periods of time.  In addition, creating smaller, more powerful devices via this technology has been a positive contributor to revolutionary advancements in computers, more improved diagnostic medical testing and more efficient means of removing toxicity from areas afflicted with environment contamination. Anyone would have to agree that these advantages are certainly not totally useless attributes of nanotechnology.     Additionally, nanotechnology has been credited with creations from a biodegradable plastic made from waste products produced from fruit growing operations to experimental replacement bone tissue that will not be so easily rejected by the human body after transplant. The advantage of such a product will result in easing human suffering while actually contributing to an extended life span. Anybody wanting to improve on humanity would be hard pressed to declare breakthroughs like this as totally useless.    Despite its propensity to do good, nanotechnology could also lead to the creation of more compact and essentially more dangerous weaponry, which, if it fell into the wrong hands could lead to the development of chemical and biological weapons that are far more deadly, harder to avoid and much easier to conceal than conventional warfare.   Naysayers are quick to point out additional negativities of nanotechnology such as the ability of the military or other covert government organizations to conduct continuous, surreptitious surveillance on each and every citizen. Some go even further by concentrating on the hypothesis that nanotechnology, when used to advance greed and power, could result in total physical and/or psychiatric control of one faction over another.   Will nanotechnology ultimately result in ecophaghy – the consumption of the entire worldwide ecosphere – or will all these doomsday predilections just be totally useless fodder for overactive imaginations?

© Tatiana Velitchkov   About the Author:   Tatiana is the owner of the nanotechnology site www.ecophagy.com and runs www.Totally-Useless.com among many other sites and blogs     Tatiana is the owner of the nanotechnology site www.ecophagy.com You could find her marketing articles on http://www.takeyourfortune.com/archives.php?page=archive

Tatiana

The Dilemma of Nanotechnology – Science Vs. Ethics

Feb 01, 2007

What is Nanotechnology and why should I care about it?

Nanotechnology, referred to commonly as molecular manufacturing, is making huge strides within scientific and government communities. Despite its growth and the potential impact it will have on society at large, too little emphasis has been placed on the ethical considerations of nanotechnology and the ever-rippling effects of its applications. Continue reading The Dilemma of Nanotechnology – Science Vs. Ethics

Nanotechnology and the Future with Clean Energy

05/06/2007

Nanotechnology and the Future with Clean Energy by Tatiana Velitchkov

Harnessing the power of tidal currents has the potential to provide unheard of clean, renewable energy production. Nanotechnology, with its innovative approach and non-surpassed success rate, may be the conduit needed to perfect the viability of ocean-current power as an alternative energy source. Continue reading Nanotechnology and the Future with Clean Energy

It’s Time For Show And Sell!

Author: Tatiana Velitchkov
By Tatiana Velitchkov © 2002

Imagine picking up 2 competing product catalogs with 2
different messages on the cover.

The first one says: “Let us tell you how much our products
cost.”

The other one says: “Let us TEACH you the most effective
ways to be attractive to the opposite sex.”

If you automatically decide you’ll read the second one and
throw the other into the trash, then you would’ve proven
one of the best business strategies to be true: In order
to become a successful seller, you have to be a teacher,
too.

Good Morning, Clients!
———————-

Whether you sell a product or provide a service, it pays to
view yourself in the role of “teacher” rather than “haggler”
when dealing with existing & potential clients.

“Teachers” maintain an attitude of sincerely wanting to help
people achieve the best results possible, and clients
invariably pick up on this attitude.

And although “teaching clients” may take a little more time
than cutting to the chase and directly talking about specs
& prices, it actually brings in 3 MAJOR BENEFITS that
affect your business in the longer term:

* Benefit 1: More Clients Will Trust You

Teaching clients about the ins and outs of your product and
industry gives them the impression that you’re an authority
in your field — and this could be the most advantageous
position you could ever have.

Being an authority means (in your clients’ minds) that
you’ll provide them with the best service, that you’ll be
worth every penny of your price, and that you’ll make an
excellent recommendation to their associates & friends.

In the business world this is called “trust,” and once you
earn that, a satisfying relationship ALWAYS follows.

* Benefit 2: More Clients Will Approach You

In the process of educating clients, you might encounter
people who ask questions that aren’t directly related to
your products, but still have a lot to do with your industry
in general.

Although this signals that the client is still “shopping
for services,” don’t ignore this important opportunity.

The fact that your prospect chose to ask YOU instead of
someone else already puts you in a unique position to
demonstrate how you (and your products) can become even
more worthy of their trust — and ultimately of their
purchases & investments.

* Benefit 3: Potential Clients Become COMMITTED Clients

Because by the time they are ready to use your services,
all your teaching would have prepared them enough that they
now know EXACTLY what they want and need.

These are no longer the kind of prospects who would ask you
to “fax them a quote and set an appointment to discuss it.”

Instead, these are the ones who say “this is what we need,
tell us how much, so we can write you the check.”

There’s less talking and more buying — all because you
chose to be “the teacher that sells.”

Teaching Styles = Selling Strategies
————————————

So how do you become an effective “teacher” to your clients,
while running your business successfully on the web? Here
are 4 of the MOST EFFECTIVE STRATEGIES that you can use
today:

1) Articles On your Website

You’ve seen them before, and you’ll see them over and over
again. Mainly because they actually WORK!

Time and time again, business owners who regularly post
“free articles” on their sites report getting clients from
as far as Timbuktu, and encounter opportunities that lead
to Japanese businessmen sending them checks without meeting
them face to face.

This is because those regular articles on their websites
have taught their prospects all they needed to know about
the person (AND the business), so by the time they wrote
their emails they were more than ready to commit.

So whether you decide to cover “Tips & Advice,” “News &
Updates,” or “Lessons & Inspiration” in your own free
articles, just make sure that you DO post them on your site
on a regular basis… because they’re the surest way towards
pre-selling success.

2) Booklets & Ebooks

Once you have a good enough number of articles (both on your
site and off it), you can decide to compile them all into a
print book or an ebook — both of which you can use for even
greater profits!

Use these books as value add-ons when clients make a
purchase, or as prizes for contests you hold on your site.

Better yet, if you feel that the information contained in
your books are valuable enough for your target market —
AND if you have ceased to archive the same articles on your
website for free — then you can even sell them as stand
alone products by themselves.

This not only increases your sources of revenue; it enhances
your reputation as an industry leader, too.

3) Mini Courses

Another possible offshoot from your web articles would be
“mini courses” — short lessons & seminar sessions that you
can give both for a fee and for free.

You can administer these courses via autoresponder, through
a mailing list, via teleconferencing, or even through a live
seminar audience.

When prepared adequately and delivered successfully, these
courses can become another source for additional profit —
and another way to pre-sell potential clients into trusting
and hiring YOU.

4) Guest Appearances (On Print, Radio & TV)

Now that you have all these books, articles, and seminars
under your belt — or even if you don’t have them yet —
another way to get free publicity is to make yourself
available for interviews and guest appearances, particularly
in publications & programs that effectively reach your
target market.

Announce your willingness & availability to talk about your
expertise through your letter heads, calling cards, mailing
lists, and press releases.

Even if you get only one high profile media exposure out of
all this it would still be enough — and it wouldn’t have
cost you an additional cent!

A Final Word
————

One word of advice though, from one entrepreneur-teacher to
another: Remember to keep on learning!

Knowing the things that you know NOW should never make you
feel complacent and think that it’s enough. Good teachers
know this; good businessmen and salespeople should know it,
too.

So keep yourself updated with the latest trends in your
industry, attend seminars & classes given by other industry
leaders, and keep on reading & keep on asking.

Not only will these help you keep your client relationships
stronger.

They will also improve EVERYTHING about the way you do your
business, and strengthen your position as a brand &
industry leader.

© Tatiana Velitchkov
About the Author

Tatiana is the publisher of:  www.totally-useless.com
Thephilosopherschair.com  and many others
the FortunesEzineWeekly at http://www.TakeYourFortune.com, GetYourFortune.com
and owner of the traffic-solution slam advertising sites